What do referrals mean on youtube

This tells us that users from YouTube are more likely to look at multiple pages and spend more time on the site than the average users.

This suggests that a lot of people coming from YouTube are already familiar with the brand and may regularly engage with the content. We can also look at the Conversions columns to determine how well YouTube contributes to the Goal of newsletter signups. Conversion Rate is slightly more than double the site as a whole, confirming the quality of traffic seen through engagement.

These users are much more likely to sign up for the newsletter than the average user. The Source column shows multiple URLs, breaking down visitors from the main youtube. By looking at these specific URLs, you can compare the performance of the desktop site vs.

Overall, desktop visitors show better engagement, as well as a higher conversion rate. While shorter time on site tends to be common with mobile usage, the low conversion rate is a red flag. Unlike many other referral sources, you can also view YouTube data in the Social section of Google Analytics. This method allows you to easily view all YouTube traffic together without showing separate mobile and desktop URLs or having to use the search bar to filter.

This will help you see how YouTube measures up against other networks. In this example, we see that while YouTube drives a fraction of the sessions coming from Facebook, Pinterest, and Twitter, that sessions from YouTube show a much higher Avg. This data confirms that the traffic from YouTube is of very high quality. In this list, we can see the homepage at the top, a normal occurrence as your homepage will be most frequently linked to, from social profiles.

Next in popularity is a recipe page for green juice that includes an infographic and video. This page also shows relatively high engagement, with Avg. Session Duration of over three minutes. Also on our list is another video about making a green smoothie. In this report, start by selecting a specific goal from the Conversion Type drop-down at the top. After selecting the Goal, you will see a list of social networks, with total conversions e-guide purchases and revenue for each. Facebook continues to rank on top as the highest contributor to conversions and revenue, partly because of the sheer volume of traffic.

However, we did note previously that YouTube contributes to a high conversion rate for newsletter signups. Comparing the data for these two conversions, we can determine that YouTube is not well suited for driving direct sales but performs well with higher funnel conversions.

Once on the newsletter list, they may then later choose to buy as they begin to further identify with the brand. Google Analytics provides metrics on the traffic that clicked through to your website from YouTube, but what else can you learn about those other users? YouTube Analytics can provide data on those people, helping you see beyond the information you get in Google Analytics.

Companies also use UTM codes to track precisely where these traffic sources come from. Referral traffic comes from backlinks. When businesses get the right backlinks, they also deliver consistent sources of additional traffic to the website. Links are frequently passed from one social group to another.

Referral traffic is an important metric to watch for inbound marketers. It sends potentially valuable visitors to the website from trusted domains while getting your content in front of new people. Active 3 years, 5 months ago.

Viewed 4k times. Improve this question. Basj Basj 3 3 silver badges 13 13 bronze badges. It sounds like people are watching the video in the playlist on the youtube home page. If that is the case, I'm not sure if there is anything you can do. I'd expect at least some people to view it from its permalink on youtube. You should be able to see referrals for those. Add a comment. Active Oldest Votes.

Improve this answer. Evgeniy Evgeniy 9, 1 1 gold badge 14 14 silver badges 41 41 bronze badges. I see: not set — William Hampshire.